UT make orange green

Observations: Text: "UT make orange green" The visual text is a banner. It is hangng on a street light. The background is white. "UT" and "green" are the large text. A web address is listed in orange at the bottom: http://environment.tennessee.edu/ The audience is UT students and faculty- perhaps extends to visitors. The tone is pro-environmental in a positive aspect. The text appeals to ethos, logos, and pathos. The text hangs in a public area. There is a picture of a green leaf at the end of the text.

Inferences: The text is simple and easy to understand. It was made to catche attention quickly. The banner appeals to an audience on the move. The purpose is to get the audience involved in helping the environment. The web address indicates suggestion of what to do. The text is intended for a large audience and is for everyone. The green leaf symbolizes a healthy environment. The implied rhetorical queston is "What can I do?"


Analysis: The purpose of the text is to quickly appeal to an audience moving in a fast paced environment. The appeal is pro-environmental to persuade the audince to be environmentally self-responsible as individuals and as a whole. The text quickly and successfully appeals ethologically to a consumer society in need of preserving the environment. Logically, the text represents human need and desire to be healthy. Also, pathologically, the text presents the rhetorical and emotional questions, "What can I do?" and "How can I help." The quick and easy to read and understand text serves its purpose to reach an audience that is in a fast paced environment. Also, the provision of an easy to remember website supports the persuasion of the add and provides viewers with a way to answer the rhetorically posed questions as if to also say "Take a look. You can help." Even without going on to visit the website, the audience is reached and provoked to consider the environment, particularly at UT.